Investment Criteria

VO2 Partners seeks to invest in and partner with companies in the active & healthy living sector with some or all of the following characteristics.


    Financial
  • Revenues of $10 million to $100 million.
  • EBITDA of $2+ million for buyouts; lower for growth capital investments.
  • Strong and sustainable gross margins and EBITDA margins of at least 10%.


    • Market
  • Rapidly growing brands focused on the active & healthy living consumer.
  • Differentiated products and services with a compelling value proposition.
  • Defensible position in a large and growing market; or a market leader in a rapidly-growing niche.


    • Situational
  • Management which recognizes the benefit in the strategic, financial and operational guidance of an active partner.
  • Tangible growth opportunities, organically or through acquisitions of strategically adjacent businesses.

Areas of particular interest include:

Food & Beverage
  • Natural & Functional Foods and Beverages
  • Nutritional Supplements
 Household & Personal Care
  • Healthy & Active Living Products
  • Natural & Functional Products
Sporting Goods & Recreation
  • Specialty Sports Equipment
  • Performance Apparel and Accessories
  • Outdoor Recreation Products
 Services
  • Event Management
  • Group Exercise
  • Retail
  • Sector Specific Technology
  • B2B and B2C

We consider companies in other niche sectors which relate to our overall focus on the active & healthy living sector.


Transaction Types

    Growth Capital
  • Investments to fund growth initiatives including business expansion, reduction of financial leverage or completion of an acquisition.


    • Recapitalization
  • Investments to provide owners with partial liquidity while enabling them to retain significant ownership in and operating control of their business.


    • Buyout
  • Acquisitions of small to mid-sized businesses or divisions of larger companies that can benefit from an energized financial and strategic partner.