Based in New York City, Mission Athletecare was co-founded by elite athletes including Serena Williams, Dwyane Wade and David Wright. The company designs, develops and distributes branded sports equipment and accessories focused on patent-protected thermoregulating textiles in its apparel, towels and accessories. The company’s products are carried by retailers including Dick’s Sporting Goods, The Sports Authority, Lowe’s, Target and Kohl’s.